I have 18 years of experience managing the marketing and commercial interests for some of world's most well known consumer brands: Heineken, Kellogg's, Guinness, Jagermeister and Corona. Recently, I opened up the route to market into the Middle East and spearheaded the marketing and commercial strategy  for Lyre's Spirit, a start up beverage brand that achieved a market valuation of $350m.

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My experience in the Middle East dates back over a decade to 2014 when I moved to Dubai. I have successfully built brands and opened up markets across the UAE, Kingdom of Saudi Arabia, Qatar, Oman, Bahrain and further south into North and South Africa. Throughout this time I've navigated the complexities of the region across all major business disciplines: compliance, logistics, marketing and commercial strategy.